In the first official announcement surrounding the upcoming Ashes Series, cricketing greats including captain Ricky Ponting, vice captain Michael Clarke, Nathan Hauritz, Doug Bollinger, Phillip Hughes and Shane Watson gathered at the Sydney Cricket Ground (SCG) to announce Vodafone as the new sponsor of the Ashes Series.
Vodafone’s sponsorship of the Australian Test Team and forthcoming Ashes Series represents a changing of the guard following 3 mobile’s proud sponsorship of the Australian Test Team over the last seven years.
As part of the Vodafone and 3 mobile merger, which was completed in 2009, Vodafone Hutchison Australia will increase the prevalence of Vodafone branding to the Australian and worldwide cricket audience, while offering exclusive cricket content and behind the scenes footage to more than seven million Vodafone and 3 mobile customers in Australia during the Ashes Series.
Australian Cricket Captain, Ricky Ponting said: “I’ve never been more excited about an Australian summer than I am about this one.
"The Australian Cricket Team is focussed on regaining the Ashes and we are delighted to have the support of Vodafone as we embark on a wonderful summer of exciting cricket against the old enemy.”
Australian vice captain Michael Clarke was also announced as the new Vodafone ambassador, further cementing Vodafone’s passion for Australian cricket.
Painting the town red in his new whites, the new Vodafone logo for the player’s marked the official launch of the legendary cricket battle between Australia and England, which will begin in November this year.
Commenting on the series, Australian vice captain and Vodafone brand ambassador, Michael Clarke, said: “The team are training phenomenally hard in the lead up to the Vodafone Ashes Series and we’re more than ready to take on England in November.
"This is such an exciting time for Australian cricket and we’re delighted more people across Australia will be sharing that excitement with the team.”
Australian players pose with the new Test kit and team sponsor
The Vodafone Ashes Series between Australia and England is from 25 November 2010 to 7 January 2011, kicking off at The Gabba.
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